Decentralized eCommerce Platform

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What is is a blockchain-based, decentralized XKU driven eCommerce platform. We are building a truly democratic platform that allows members to decide, create and buy or sell the experiences amongst themselves with platform acting as a facilitator. Blockchain builds digital trust amongst members for transactions.

Revolutionizing eCommerce by giving control back to consumers.


How It Works

How it Works

What's an XKU TM*

At, we bring out the experiences associated with products through our Experience Keeping Units (XKUs). An XKU is a unique identification code for each of the experiences on our platform.

We bring Experience Beyond Ordinary that

have an interesting
are SOURCED with

The community scores every experience on each of 3-S parameters. This score added to the SKU barcode becomes an XKU which is made immutable and transparent over a Blockchain.


* XKU patent & trademark pending

Delivering Experiences Beyond Ordinary!

The Event

Our first XKU pilot of Cricket was during the IPL and the coveted ‘Crypto Currency Cup’ was the winning prize.

Did you know?

With more than a billion active viewers in 18 countries, Cricket has the second highest fan following amongst all the sports in the world.

Our Roadmap


Dec 2017


FEB 2018


MAR 2018
Equity round & pilot with CCD,PVR


APR 2018
Smart contract Development and Audit


MAY 2018


JUL 2018


AUG 2018
Platform Launch


AUG 2019
XKU expansion beyond 3Cs


MAR 2020
Build 2.0 (Private/Permissioned)


MAR 2021
Build 3.0 (Public/

Token Sale and Allocation

Token Sale Specifics

Token Allocation

* Maximum lifetime supply of Runs Token: 180 Million ** One year lock-in period of tokens for management team

Our Team

Board of Directors

  • Jim Yee

    James Yee

    • 35 yrs of IT leadership experience
    • CIO : Associated Bank, Union Bank, Pacific Stock Exchange
    • BS, Columbia University and MBA, St.John's University
  • Tom Blinten

    Managing Partner/CEO, Panamax Capital
    • Former Co-Head-Nomura Capital
    • BS(Math), NC state and Post-Grad work at NC State/Tulane University
  • Giri Devanur

    President & CEO
    • 26 yrs of IT industry experience
    • Successfully completed NASDAQ IPO of AMRH
    • E&Y Entrepreneur of the year 2017
    • Author - Nothing to NASDAQ download PDF
  • Jee Cho

    VP - Technology Finance, Viacom
    • 20 yrs of IT Industry Experience
    • MS (Tech Management), Columbia University
  • Nobuyuki Mokkoh

    Former Director, Marubeni America corporation
    • 30 yrs leadership experience - Corporate Banking
    • B.A. (Business & Commerce), Keio University, Tokyo.

Executive Leadership

  • Giri Devanur

    President & CEO
    • 26 yrs of IT industry experience
    • Successfully completed NASDAQ IPO of AMRH
    • E&Y Entrepreneur of the year 2017
    • Author - Nothing to NASDAQ download PDF
  • Dr. Artit Wangperawong

    Chief Technology Officer
    • AI, IT & Nanotech Evangelist
    • Ph.D., M.S. and B.S. in Engineering from Stanford University
  • Carlos Fernandez

    Chief Growth Officer
    • 20 yrs of IT Industry Experience
    • M&A - Acquired 8 companies for AMRH
    • MS in Technology Management from Columbia University
  • Sandesh Nanjundappa

    Chief Digital Officer
    • 23 yrs of experience in busines and technology
    • Former Director Marketing & Tech at Ameri100
    • BS, University of Mysore and Exec Ed, Columbia University
  • Avi Jain

    Senior Vice President, Finance
    • 6 years of global experience in Investment Banking
    • Former VP at Nomura Securities NY
    • MBA, IIM Calcutta and B.Tech, IIT Kharagpur

Advisory Board

  • reuben dsouza

    Reuben D'Souza (Chairman)

    Principal Managing Partner, RD Data Solutions
    • 20 years expertise in IT Services
    • SAP ERP consulting services for Fortune 500 companies
    • Accounting major from University of Texas
  • Anthony Robins

    General Partner, RoundOak Equity
    • Luxury Industry Specialist
    • MS from Tulane University
  • Anu Rangachar

    Consultant, International Program , Mumbai Film Festival
    • 12 yrs in the Film- Festival Industry
    • Former Program Director-Mumbai Film Festival
    • MS, Johns Hopkins University, Maryland
  • Raghu Murali

    Founder, CEO and Chairman, Thorro
    • Founder of Thorro Learning Inc.
    • Ex McKinsey Consultant
    • PhD from Georgia Tech
  • Jessica Li

    Capital Markets Summer Analyst, Morgan Stanley
    • Former Technology intern at Charles Schwab
    • Economics and CS, Honors Candidate at Harvard University

Events and Roadshows